BASIC PURPOSE

· Looking to immerse yourself in the world of public transit with a focus in marketing, outreach, and public relations? PSTA’s award-winning marketing department is developing a once-in-a-lifetime internship opportunity for university students seeking professional experience. From educating Pinellas County on the impactful services PSTA provides to designing emotionally driven collateral for marketing campaigns, there’s a world of knowledge waiting for you to learn! This is a paid internship with a part-time (20 hours/week) time commitment.

• This is an on-site position at PSTA’s Headquarters in St. Petersburg, Florida. Occasional weekends and evenings for outreach events may be required.

ESSENTIAL FUNCTIONS

• Rotate and collaborate within the three facets of the department: communications, marketing, and public engagement
• Participate in team brainstorms and team meetings
• Co-develop social strategies for PSTA marketing campaigns
• Educate Pinellas County with hands-on experience in the field
• Assist in implementing marketing plans
• Support team with administrative tasks
• Aid in developing emotionally-driven collateral and messaging to support PSTA’s mission
• Prepare for stakeholder meetings and outreach events

LEARNING OPPORTUNITIES

· Build a foundation for a career in communications, public relations, community engagement, or public-sector marketing.

• Learn about market research, branding and deploy marketing tactics
• Learn about internal agency operations and intra-department collaboration
• Hands-on experience in creative strategy, marketing, outreach and public relations

MINIMUM QUALIFICATIONS

● Education: Current student or recent graduate majoring in Communications, Marketing, Advertising, Business, Government/Community Affairs, or similar.

● Experience:

○ Familiar with Microsoft Office Suite and design software

○ Strong written and oral skills

○ Comfortable writing both long- and short-form content

○ Come with an open mind to learn

○ Be ready to flex your creativity, bring new ideas, and try new things