Job Summary

The Foundation Marketing Content Specialist coordinates and assists in all marketing and communications efforts, content strategy and the sharing of our story as it relates to any philanthropic marketing initiatives that support and enhance the hospital's mission. Develops compelling written content for digital and print communications targeting donors and prospects, which will include campaign messaging, news articles/press releases, patient and donor feature stories, mailings, speeches, email/e-newsletter and social media copy, video/multimedia storytelling, and other fundraising messages. Supports the overall content strategy for donor cultivation and stewardship, brings creative new ideas and tactics to the team for exploration, and generally loves the art of storytelling to encourage giving. Supports all areas of the Foundation, including major gifts, annual giving, events, Children's Miracle Network, gift and estate planning, giving societies and online fundraising. Works in collaboration with leader and the health system's marketing/external affairs department to ensure alignment with overall brand and strategy.

Job Specific Duties

• Supports Nicklaus Children's Health System's strategic initiatives and formulates editorial policy aligned with the current editorial process.
  
• Coordinates all activities, responsible for project management and information design. Creates and manages editorial workflows within a Web Content Management System while ensuring adherence to WCAG 2.1 Level AA web accessibility standards.
  
• Manages content calendars and maintains time-sensitive material. Maintains menus and indexes within health system websites, as well as archive and backup content
  
• Updates external web site with fresh news and information while working with staff, partners, consultants, and customers to ensure timely and fresh public content.
  
• Uses metadata and other methods to optimize search engine positions and communicates with other site owners in order to maximize incoming links. Ensures the site is listed in relevant directories.
  
• Prepares reports to help support the marketing team in measuring content being created, edited, and removed from websites. Ensures a strong understanding of analytic tools such as Google Analytics.
  
• Develops ideas and writes original content that can be utilized across multiple marketing channels. Ensures all content is on-brand, consistent in terms of style, quality, and tone of voice.
  
• Gathers information and integrates data from other departments to assist in determining the content of the website.
  
• Works closely with departments to ensure site content is accurate.
  
• Responsible for maintaining and creating links to and from other websites.
  
• Coordinates electronic newsletters, including working with broader team to determine content, assign blogs and create design within the template/platform.
  
• Tracks content of newsletter over time to support creation of fresh, nonrepetitious content.
  
• Distributes newsletter and tracks open rates.