VP, Earned Media

The Role JPA Health is looking for a Vice President, Earned Media to lead high-impact earned media strategy for clients across life sciences, public health and health technology. This is a senior, hands-on role for someone who knows how to turn complex healthcare stories into compelling narratives that earn attention, build reputations and drive action. Youll combine strategic counsel with strong media instincts, creative storytelling and active media engagement, helping clients break through increasingly competitive news cycles. Youll work closely with senior client leaders and integrated teams across JPA Health to ensure earned media is embedded within broader communications strategies, while continuing to evolve how we approach media relations in a rapidly changing landscape. The role spans traditional and digital earned media and offers the opportunity to help shape and grow our earned media capabilities across the agency. Responsibilities Lead earned media strategy and execution for clients across life sciences, public health and health technology, securing meaningful coverage across national, trade, consumer, broadcast and digital media.Develop compelling, newsworthy stories, pitches and media strategies that help complex healthcare topics break through.Serve as a trusted client advisor on high-profile moments including FDA approvals, corporate announcements, public health initiatives and issues or crisis situations.Build and maintain strong media relationships while identifying new opportunities to elevate client narratives.Partner across disciplines to integrate earned media into broader communications strategies and campaigns.Help evolve JPA Healths earned media capabilities, including new approaches to technology, AI and measurement, while contributing to new business and mentoring colleagues. About You Significant earned media experience within a healthcare communications agency environment, supporting life sciences, pharmaceutical, biotech, public health and/or health technology clients.A strong track record of securing high-quality coverage across national, trade, consumer, broadcast and digital outlets.Excellent media instincts and established relationships, with the ability to identify compelling angles and develop pitches that break through.Strong healthcare storytelling skills and the ability to translate complex scientific or industry topics for different audiences.A strategic mindset combined with a willingness to remain hands-on with media strategy and execution.Strong client counsel, communication and collaboration skills, with the ability to work effectively across integrated teams.