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Customer Marketing Manager Hematology

Location: Budapest, Hungary

Full time job

Lead marketing mix execution and coordinates processes related to business planning, marketing plans, portfolio management, market research, new product launches, business performance tracking, and multi-channel marketing. At this level, the position has a high degree of impact on the business results and typically, responsibility for managing a group of brands and interacting with a variety of business profiles (sales reps, medical, HEMAR, etc.). This job is not eligible for sales incentives/sales commissions .

Essential duties and responsibilities:

• Creates local brand strategy and tactical plans and keeps them in focus
• Co-responsible for the business performance of the brands in scope
• Implements promotional activities (advertising campaigns, multichannel promotional activity, DMs, events, etc.) for the brands in scope
• Leads local brand projects
• Ensure optimal execution of the brand mix as defined by the brand and operational plans
• Works in CVT together in strong cooperation with HEMAR, PAG and GA and MAF team to ensure alignment of strategy and tactical plans
• Collaborate with CEB hubs in sharing customer insights and in formulating key deliverables (i.e. BP, execution plan) Co-creates impactful materials and campaigns with the CEB hub.
• Adapts, translates and garners approval of centrally/hub developed promotional materials
• Manages marketing budgets compliantly and responsibly
• Forecast the number based on the market situation and potential in OHF
• Trains and supports field-based team, integrates their feedback in strategy and further activities;
• Leads preparation of sales and cycle meetings,
• Connects with key customers, builds network relationships and partnership for market development
• Monitors the competitive landscape

Essential knowledge and skills:

• University degree (minimum BA), Medical or Pharmacy, Bilogist is an advantage
• Demonstrated knowledge of innovative pharmaceutical industry,
• Proven experience in launching and leading a brand in a specific market
• Leadership experience in multicultural environment, cross departmental and/or cross country teams and networks
• Native local speaker (Hungarian) and fluent English knowledge of both spoken and written;
• Excellent presentation and business writing skills;
• Excellent computer skills;
• Project management skills
• Driving license type B