Description

Vitalant is seeking a Biotherapies Marketing Program Director to lead the strategy, execution, and optimization of marketing programs that advance the full spectrum of Biotherapies products and services powering our life-saving mission. Focused on CGT (cell and gene therapy) growth initiatives, B2B brand development, and digital experience transformation, this role ensures Vitalant's biotherapies capabilities are clearly positioned to support patients, partners, and innovation across the healthcare ecosystem.

Serving as the strategic owner of the Biotherapies digital roadmap, you'll lead the revitalization of vitalanthealth.org and future web properties in direct support of Biotherapies, partnering closely with Digital Marketing and agency teams to deliver intuitive UX, strong SEO performance, and scalable content architecture for B2B audiences. As a senior individual contributor, you'll connect strategy, digital infrastructure, and messaging across functions to strengthen Vitalant's competitive presence and expand the impact of our life-saving work.

This position can work remotely from a work at home office anywhere in the United States.

Our comprehensive total rewards support you, your family, and your future with:

• Medical, dental, and vision insurance
• 401K + 5% company match
• Tuition assistance up to $5k per year
• Free basic life and AD& D insurance
• Free short-and-long-term disability insurance
• Paid time off
• Employee Resource Groups
• Recognition and perks

As a Marketing Program Director, you'll get to:

• Define and lead the enterprise content marketing strategy for scientific and biotherapies audiences with a digital-first approach.
• Partner with subject matter experts to translate complex research and technical concepts into engaging, compliant, audience-specific content.
• Oversee the planning, production, and distribution of content across Vitalant's websites, social platforms, and partner channels.
• Collaborate with Digital Marketing to ensure all content is optimized for SEO, user experience, and analytics visibility.
• Implement scalable content systems and use AI-assisted tools (such as transcription, drafting, and workflow automation) to increase efficiency and accuracy.
• Create compelling "proof stories" that showcase outcomes, partnerships, and scientific impact to elevate Vitalant's thought leadership.
• Manage program budgets and vendor partnerships to ensure fiscal accuracy and high-quality execution.
• Track content performance metrics and refine strategies using data-driven insights.
• Tailor complexity, tone, and style for scientific and professional audiences-maintaining credibility, clarity, and precision.

Requirements

Knowledge/ Education

• Bachelor's degree in marketing, business, communications, or related field or equivalent experience. Master's degree strongly preferred.
• Advanced degree or certifications (e.g., PMP, Lean, Agile) preferred.

Experience

• 5 years' experience in content marketing and scientific communications (life sciences or healthcare preferred), with 3 years' experience managing a team.
• Demonstrated success leading multi-program portfolios and advising at the senior leadership level.
• Proven ability to drive organizational alignment, influence across functions, and deliver results at scale.

Skills/Abilities

• Exceptional strategic planning and program design capabilities.
• Strong analytical, organizational, and problem-solving skills.
• Executive-level communication and influence skills.
• Demonstrated ability to lead complex initiatives through collaboration and governance.
• Proficiency in digital platforms, analytics, and change management tools.
• Recognized for thought leadership, judgment, and ability to guide enterprise priorities.

Summary

About Us

Vitalant is one of the nation's largest nonprofit blood and biotherapies healthcare organizations, providing hospitals and patients across the U.S. a safe blood supply, specialized laboratory services, transfusion medicine expertise and world-renowned research. We have a network of 115 donation centers across the U.S. and host approximately 60, 000 bl ood drives annually. Vitalant provides blood and special services to patients in more than 900 hospitals across the U.S. where millions of people depend on blood donations from our generous donors.

Job Posting Disclaimer

Please note: Vitalant does not currently hire individuals who reside in the following states - Alabama, Alaska, Delaware, Hawaii, Kansas, Maine, Massachusetts, Nebraska, Oklahoma, Rhode Island, Utah, and Vermont.

Vitalant is committed to fostering an inclusive workplace built on a foundation of respect, integrity, teamwork, and excellence. We create opportunities for employees of all backgrounds to feel valued, seen and heard. We believe this mission drives creativity and innovation, as employees experience an environment conducive to personal growth and career development.

EEO/Disabled/Veterans

Our organization is an equal employment/affirmative action employer. If you need accommodation for any part of the employment process because of a medical condition or disability, please send an e-mail to Careers@vitalant.org to let us know the nature of your request.

For more EEO information about applicant rights click here