Marketing Manager

“PBS is the fastest growing “All Inclusive Business Platform” vendor in North America and we’ve only just begun! “

The Opportunity:

We are changing the way people buy and service cars one dealership at a time. In business for over 30 years, PBS is the third largest DMS (Dealership Management System) provider to the North American retail automotive industry. Each month we welcome hundreds of new users to our software platform, and we need your help.

We are unique in the industry because we view our customers as business partners, technology innovators, and friends. Our software can run all aspects of an automotive dealership with sales, service, inventory management, and accounting modules.

The Role:

Some people look - you see. That minor misalignment, that subtle shift in copy tone. You don't just notice them, you feel them. Combine your eye for detail with tasteful art direction, and you're ready to be our Marketing Manager who inspires and leads a team of specialists to create work that truly resonates with our audience.

You'll oversee the creation and development of diverse marketing projects, spanning CRM Email Marketing, Graphic Design, Video, and Content Production. This role thrives in an exciting, dynamic, and ever-evolving environment, delivering high-profile outcomes. You'll be crucial in executing marketing events and customer loyalty and retention strategies, ultimately promoting PBS's offerings and establishing brand loyalty through consistent engagement at every customer touchpoint.

As a soft-skills leader adept at managing diverse personalities, you'll report to the Director of Marketing Operations, overseeing a team of 6 direct reports.

This position is based in our Calgary Head Office and is NOT a remote or Hybrid opportunity.

Duties and Responsibilities

• Project Management: Ensure effective and efficient delivery of multiple marketing projects while tracking the workload of team members through project management software. Able to push projects forward to meet deadlines.
• Stakeholder Communication: Maintain communication with internal stakeholders as projects progress and manage relationships with external stakeholders such as vendors and sponsored organizations.
• Budget Management: Track the department budget throughout the year and process purchase orders and vendor payments.
• Marketing Support: Support customer email campaigns, social media, advertising, and website initiatives.
• Cross-Department Collaboration: Foster strong partnerships with CRM analysts, integrated events, communications, and product marketing teams for cohesive and impactful marketing initiatives.
• Brand Standards: Maintain brand standards and tone across all communication channels and tools.
• Internal Communications: Support the Corporate Communications team for company-wide internal communications.
• Insights and Recommendations: Provide insights and recommendations based on KPIs, and customer & industry feedback.
• Marketing Collateral Development: Develop and maintain marketing collateral such as brochures, presentations, and other artifacts.
• Campaign Development: Support the production of email, social, and web campaigns to promote software features/updates, conferences, events, webinars, and other outreach initiatives.
• Event Support: Collaborate with the events team to ensure all collateral needs for events and tradeshows are met.
• Swag Management: Manage corporate swag, including ordering, inventory, and fulfilling requests.

Qualifications

• 5-8 years of marketing leadership experience.
• Bachelor’s degree or equivalent education in marketing, advertising, or communications.
• Experience leading a creative team is key.
• Strong interpersonal skills with an ability to navigate varying personalities and communicate effectively with creative teams.
• Base level graphic capability with familiarity of collateral production and use of the Adobe Creative Suite.
• Proficiency in MS Office and experience with project management software.
• Strong written and verbal communication skills.
• Ability to think creatively, innovatively, and strategically.
• Highly organized with a self-starter mindset.

What we offer:

• Internal promotion and growth opportunities
• An education department dedicated to helping you with professional and personal development
• Free parking
• Staff events
• Great referral bonus
• Staff discounts with GM, Dell, Goodlife and more

Should you be selected for an interview, you will be contacted via email. Please monitor your junk/spam folder.

PBS is an equal opportunity employer. Accommodations will be provided during the hiring process as required