Description

• Developing and implementing comprehensive strategies in the APAC Region in alignment with global objectives to protect brand integrity and consumers from illicit trade activities including counterfeiting, illegal diversion, and tampering.
• Leading a team of Brand Protection professionals and support staff based across the APAC Region to proactively identify and mitigate risks to our portfolio of brands
• Managing cross-functional brand protection programs and implementing best practices and technologies to mitigate illicit trade risks.
• Overseeing regional Product Security Investigations & Enforcement activities and coordinating with external agencies and partners to gather market intelligence and support investigations
• Overseeing operations of the Shanghai Global Brand Protection lab, ensuring compliance with SOPs, safety protocols, and organizational standards while managing lab personnel and workflow efficiency.
• Collaborating with key cross-functional stakeholders to align on business objectives, advise on effective brand protection strategies and countermeasures, and ensure brand protection measures are integrated into all aspects of the business
• Staying abreast of emerging threats and trends in brand protection to continuously enhance strategies and tactics
• Influencing Brand Protection industry thinking by collaborating with industry partners and external stakeholders
• Providing clear and effective communications to advance the GBP mission

• Minimum of 10-12 years of experience in brand protection or related field
• University/Bachelors Degree or Equivalent in a relevant field
• Experience in consumer goods, personal care, healthcare, e-commerce, or brand protection industry or law enforcement
• Previous experience in a supervisory or leadership role
• Proficiency in working with e-commerce platforms
• Strong leadership skills with the ability to inspire and motivate a team
• Excellent communication and collaboration skills to work effectively with cross-functional and cross-regional teams