品牌经理

Posted: Tuesday, 24 September 2024
Valid Thru: Thursday, 24 October 2024
Index Requested on: 09/24/2024 13:19:09
Indexed on: 09/24/2024 13:19:09

Location: Shanghai, 31, , CN

Industry: Consumer Goods
Occupational Category: 13-0000.00 - Business and Financial Operations
Type of Employment: FULL_TIME

Johnson & Johnson China Ltd. is hiring!

Description:

Description

  • Develops, leads, and ensures execution of business plans to meet future needs and expectations.
  • Responsibilities include development of short-term tactical sales and Brand/Product Management marketing plans, and contributes to longer-term tactical plans.
  • Ensures brand integrity by leading efforts across multiple functions, channels and international regions to protect our brands from any attack and/or activities which may harm our patients and business partners.
  • Creative planning: have experience of leading/ contributing to branding/NPD campaign, including creative development, media planning, TVC shooting & production
  • Social campaign capability: have experience of leading social campaign planning and execution, familiar with digital platform operation (lead过 social campaign 的策划及落地, 熟悉抖音 & 红书平台规则及打法 )
  • Channel understanding: business understanding of both online & offline channel; have experience of co-working with trade/ channel to implement and land marketing activities in channel touchpoints
  • Knowledge/ experience in product management. Understand product P& L, capability in product story development and selling to consumer/ customer.

Responsibilities:

Please review the job description.

Educational requirements:

  • high school

Desired Skills:

Please see the job description for required or recommended skills.

Benefits:

Please see the job description for benefits.

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