Description

The CBI Lead is responsible for leading the identification of consumer and marketplace insights with outside-in views from market dynamics and consumer/shopper & HCP & competitor knowledge and providing objective support & recommendation as a trusted business partner to internal and external stakeholders. As the Manager, you will have a greater degree of impact on business results (drive the decisions, ensure plan sufficiency, Operational optimization, win in the competition) and typically manage a group of professionals with different competency areas (Business Competencies and Technical Competencies) and personalities:

Key Responsibilities

• Lead team to translate market and primary research data analyses into strategy recommendations that enable strategic decision and drive business growth.
  • Secondary Market Data Analysis
    • Identify and analyze market trends and drivers
    • Analyze and report market share gain/lost and drivers as well as other OKRs (penetration etc.)
  • Customized Primary Research Design and Analysis
    • Lead primary market research Qualitative and Quantitative projects to understand consumers and HCP needs and deep human insights
    • The projects cover fundamental category understanding (U& A, Shopper study, Incidence and treatment rate tracking etc.) and brand health tracking (brand KPIs, switch in & out, brand equity, brand imagery, etc.) and execution optimization (Concept/Copy/Package/Indication test, etc.) and other types (Channel Fair Market Value study, Competitive intelligence, etc.)
• Lead other CBI deliverables
  • BP learning & budget plan, Factbook and other BP supports required by stakeholders to ensure plans are built with key business drivers in mind and sufficient to deliver financial goals
  • Category growth forecast across channels
  • Support regional CBI mental availability & physical activities such as MMM for providing market/consumer data, etc.
• Collaborate with internal cross-functional teams and external stakeholders to ensure seamless execution
  • Internal: China Local & APAC & Global across functions including Leadership team, Marketing (brand/Medical/Channel & Shopper), Sales across channels/brands, DDI, Finance, Procurement, Legal and Segment CBI, etc.
  • External: Market Research and other related Suppliers such as consulting firms
• Manage, Empower, Coach and Develop people
  • Lead and manage a team of professionals to ensure successful execution of projects and initiatives and maximize team efficiency to impact business with existing resources
  • Support people career development needs

Required Qualifications

• 8-10 years of related experience in OTC and FMCG industries for both market data and market research roles
• Proven track record of successfully leading and managing teams with diversified individuals
• Strong analytical and problem-solving skills
• Ability to think strategically and execute tactically
• Ability to translate data and analyses into insightful and impactful recommendations (connection the dots, storytelling, influencing)
• Experience in identifying and recommending research methodologies and preferred suppliers
• Excellent communication and interpersonal skills
• Ensure compliance with regulatory requirements and industry standards
• University/bachelor's degree or Equivalent

Required Qualifications

• Proven ability to manage and develop market research staff, fostering and championing a high-performance environment and culture of collaboration and innovation with respectful, fair and transparent environment with caring people mindset.
• A trusted partner for both internal stakeholders and suppliers
• Ability to generate and present consumer and marketplace insights on a global or regional or local market scale
• Ability to synergize secondary market data and primary market research
  • Proven ability to lead and manage market research and competitive intelligence projects
  • Proven ability to lead market data analysis and data visualization