（高级）品牌经理，口腔护理

Posted: Saturday, 11 January 2025
Valid Thru: Monday, 10 February 2025
Index Requested on: 01/11/2025 07:33:19
Indexed on: 01/11/2025 07:33:19

Location: Shanghai, 31, , CN

Industry: Consumer Goods
Occupational Category: 13-0000.00 - Business and Financial Operations
Type of Employment: FULL_TIME

JNTL (Shanghai) Investment Co. Ltd., a division of Kenvue Brands LLC, is hiring!

Description:

Description

Job description

Lead Brand Campaign Continually improve mental, physical availability and prototypicality to drive brands' household penetration.
  • Lead Listerine Brand building - Build Brand Awareness though Category education through Mass Media Approach & Brand Intergrade Marketing campaign to Drive Listerine brand awareness & Mouthwash penetration, collaborate with Channel team to ensure campaign have fully & well lander in EC, Offline, O2O KA channel.
  • Lead Team member build Professional /KOL Social Seeding plan according to budget allocation, tracking seeding performance KPI, lead E2E communication from brand to channel, to ensure seeding plan help business
  • Brand BME/P& L management
  • Lead channel communication to drive holistic brand communication cross online & offline, e.g. MSL SKU alignment, POSM build up, in-store prominence, display, Oral care center.
  • Lead Listerine NPD launch & pipeline build up & support global BDT medical / commercial strategy build up

Recruitment requirements
Category experience
  • More than 8 years of work experience in foreign enterprises
  • Have experience with big health and fast-moving consumer goods brands
  • Familiar with brand marketing and social seeding
  • Familiar with e-commerce operations
  • Have experience in team management

Leadership:
  • Support leadership team and be the role model of daring spirit & bringing Kenvue promise to life.
  • Have people management experience
  • Problem solving capability

Responsibilities:

Please review the job description.

Educational requirements:

  • high school

Desired Skills:

Please see the job description for required or recommended skills.

Benefits:

Please see the job description for benefits.

Apply Now