Who We Are

Tricentis offers a new and fundamentally different way to tackle software testing, dramatically accelerating digital transformation, application delivery, and cloud migration, helping CIOs deliver transformative digital projects right the first time.

Our approach is totally automated, fully codeless, and intelligently driven by AI. It addresses both agile development and complex enterprise apps, increasing software delivery speed, reducing costs, and improving quality. Testing now takes just minutes or hours instead of days or weeks, while being far more cost effective and highly accurate, increasing your enterprise risk coverage. This kind of enterprise automation drives massive efficiency and speed gains. And the power of digital transformation becomes abundantly clear.

Our end-to-end automation platform is built for the enterprise from the ground up — not cobbled together from various solutions and software. Whether it’s advanced, no-code automation or complete enterprise reporting and analytics, you’ll rest easy knowing you made a smart choice.

Our 2, 500+ customers, which include organisations like Allianz, Dell, Experian, IHG, McKesson, Mercedes-Benz, SPAR and Vodafone, commonly achieve test automation rates of 90% or higher with 85%+ risk coverage. This enables 10x faster application release cycles and 40% lower costs—so they can deliver an incredible digital experience on time and on budget.

For more details, visit our website at www.tricentis.com Tricentis has a global presence with 23 offices located across the United States, Europe, the Middle East, and the Asia Pacific region.

About the Role

Tricentis is looking for an internationally experienced marketer with a proven track record in B2B tech marketing. The Senior Field Marketing Manager, Japan will be a key member of the APAC marketing team, utilising their innate knowledge of the local market to build and execute segment-specific marketing programs for demand generation, brand awareness and customer expansion.

As part of the APAC marketing team, reporting to the Senior Director Marketing EMEA & APAC, this role will work closely with the broader marketing, operations, sales and customer growth teams to maintain consistency across brand, messaging, programs and processes.

You will support the APAC marketing program by working closely with a geographically distributed marketing team, headquartered in the United States, and collaborate on the strategy and execution of agreed marketing activities.

If you’re a data-driven self-starter that thrives in a fast-paced, dynamic environment, you’re passionate about modern marketing best practices, have a strong work ethic and program-excellence mindset, and love working with sales teams and contributing to business growth, then this is the role for you. This role is the perfect blend of strategy and hands-on execution.

Responsibilities:

• Collaborate with the Japan GTM leadership on the development of the marketing strategy to support the regional goals to exceed lead, pipeline and revenue generation targets.

• Review current marketing programs and assets to assess suitability for the Japanese market, working closely with Product Marketing to align on relevant targeting, messaging and localisation.

• Execution of integrated marketing programs to support regional/in-country sales initiatives, working with multiple account segments, predominantly Large Enterprise.

• Sample tactics include but are not limited to hosted events and briefings, 3rd party events and tradeshows, webinars, telemarketing, sales tools (nurture emails and playbooks), campaign localisation, and digital tactics.

• Support of Japanese website and presence on Tricentis.com, working closely with the global web team on agreed content and review schedules.

• Communicate with and educate the sales teams on the overall marketing strategy, supporting campaign themes and tactical deliverables that are available from the global marketing program that can be leveraged by sales to support demand growth, pipeline acceleration and customer retention.

• Liaise with field sales, channel sales, customer growth managers, and BDR teams to ensure alignment on APAC marketing programs and lead follow up.

• Identify ways to improve qualified lead to opportunity conversion rates by working to help the sales reps directly with messaging, tools, process, and best practice.

• Partner with the Global Marketing and Corporate Communications teams to align on and provide region-specific localisation of global demand generation programs, digital outreach (including paid media and social channels) and local PR coverage.

• Work closely with the local Partner Marketing team to enrich and increase the scale of local tactics, aligning of on regional marketing tactic coverage and messaging.

• Work with local marketing agencies to support the execution of regional programs, including events management, public relations, market research and design.

• Align with Marketing Operations to ensure that all programs are effectively tracked and measured, and that all marketing activity data is managed in accordance with agreed SLAs and KPIs.

• Own and manage relevant components of the APAC marketing budget and marketing calendar.

Required Skills and Experience:

• Minimum 7 years’ experience in B2B marketing in the enterprise software/high-tech industry in Japan.

• Proven track record of success in modern marketing practices, incorporating demand generation, digital marketing, events management and social media.

• A driven self-starter, data and details-orientated, and a creative problem solver, excellent at managing competing priorities and working as a team.

• A proven ability to build highly effective relationships across organisations, specifically in sales, business development, customer success and marketing at all levels.

• Strong project and program management experience, with a focus on delivering marketing campaigns/tactics with support from multiple dispersed stakeholders.

• Excellent communication skills (verbal, written and presentation) with experience in building effective, appropriate reporting and review cadences with cross-functional project and campaign teams at all levels.

• Goal and outcome orientated, with a good understanding of marketing metrics and data measurement, sales targets, sales methodology and sales strategy.

• Experience working with cross-functional, cross-geo teams in a high-growth company.

• Proven data segmentation and prioritization skills, with insight gathering and analysis from multiple internal and external data sources (e.g. data providers, social analysis, engagement scores)

• Strong martech and workforce tool experience, specifically marketing automation and ABM tools and methodologies – Asana, 6sense, Marketo and Salesforce.com skills preferable.

• Minimum of Bachelor’s degree in Marketing or similar post-graduate diploma required

• Language skills – strong English proficiency required

• Ability to travel – approximately 15%

Why Tricentis?

Tricentis Core Values:

At Tricentis, we strive for success while inspiring those around us by knowing what we need to achieve and how we’ll achieve it. Our core values serve as our guiding light to drive our every action and define our ways of working so that we can create and enjoy a successful journey and reach higher heights together.

• Demonstrate Self-Awareness: Own your strengths and limitations.

• Finish What We Start: Do what we say we are going to do.

• Move Fast: Create momentum and efficiency.

• Run Towards Change: Challenge the status quo.

• Serve Our Customers & Communities: Create a positive experience with each interaction.

• Solve Problems Together: We win or lose as one team.

• Think Big & Believe: Set extraordinary goals and believe you can achieve them.

​We offer:

• Market conform salary and performance bonus

• Hybrid work arrangement (3 days return to office)

• Favourable working atmosphere in a rapidly expanding company

• Personal and professional development

• Permanent, full-time employment

• And more!

Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, colour, ethnicity, gender, religious affiliation, age, sexual orientation, socioeconomic status, or physical and mental disability and other statuses protected by law.