The primary purpose of the Channel Marketing & Program Manager is to support the channel and alliances sales team(s) in gaining market segment share, generating sales and growth by creating loyal, self-sustaining, valuable marketing programs to our APC by Schneider Electric solutions.

• Responsible for Annual Strategy & Quarterly guidance, effective executions of marketing, partner programs & enablement, in alignment of Channel Sales strategy

o Marketing to & thru partners

o Collaborate with Strategic Marketing for Pull & Push Activities

o Collaborate and develop Content creation for channel marketing activities

• Responsible for Partner program success, including deployment and tailoring of program aspect to country needs

o Define, refine partner profiles for growth initiatives

o Recruit, retain and develop partners aligning to Channel growth requirements (incl future proofing partners in their skillsets & knowledge)

o Develop, manage and deploy training agenda & calendar for & with partners

• Key SPOC to country channel teams, presales teams & partners on marketing, program & enablement
• MDF/Performance Bonus/Rebate Rebalance
• Digital Channel Management and Marketing
• MDF/Performance Bonus/Rebate Rebalance
• Digital Channel Management and Marketing
• Channel Agency Management
• Support partner's success with promo programs to increase sales conversion
• Regional Channel Events Management
• Partner Sales Enablement - Drive Certification, Online/Offline Seminar or Training
• Support Zone Alliances Development (DELL, HPE and AI Product Attach)
• Ensure that partners testimonial along with joint customer references are created to highlight the best in class approaches, strategic wins

Qualifications

• Tertiary Degree or qualification in Marketing or Communications

• Minimum of 8 years marketing experience - IT Channel Marketing experience a plus.

• Proven experience of Channel sales support

- Experience building and executing demand generation plans, including email, webinar, event and online programs.

- Digital channel marketing knowledge is a must

- Understanding of the channel ecosystem, and working knowledge of the fundamentals of technology preferred

- Strong analytical and problem solving skills

- Strong initiative and ability to work independently or collaboratively

- Ability to build rapport both internally and externally

- Negotiation skills

- Organisation and priority setting skills and ability to multi-task in a dynamic environment

- Excellent written and verbal communication skills in English

Schedule: Full-time
Req: 009AJ3