Description

Kenvue is currently recruiting for:

OTC Brand Manager , Brand Management

This position reports to Senior Director, Business Unit Leader, Consumer Health Japan and is based at Tokyo.

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena ®, Aveeno ®, Tylenol ®, Listerine ®, Johnson's ® and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22, 000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here .

The team you will join

This position is a critical brand management role of globally the most growing category - Self Care. In Kenvue, Self Care is a crucial growth engine in terms of revenue and profitability, continuously expanding penetration and market share. This impressive growth is driven by our strong brands, such as Tylenol and Nicorette, alongside ongoing investments in innovation. Japan is the second largest Self Care (OTC) market globally, making success here is extremely important. By building partnerships with external distributors and developing business models, this would be a unique and interesting position that leads brand value and business growth.

What you will do

Position Summary

This role will play a critical role in brand management, leading total Self Care business from A to Z. This role would be fully responsible and accountable to own E2E brand P& L management and marketing execution, along with sustainable brand equity growth and business growth in short term and long term. This role will lead cross functional team to deliver results, also have tight engagement with Regional team to share, exchange knowledge and make exciting wound care future with scalable innovation pipeline and portfolios.

Role Duty & Responsibilities

Brand Management

Business management

- Require strong commitment and be responsible to deliver target P& L by managing both topline and bottom line, through commercial execution from ATL to BTL, in-store E2E, Innovations launch, Revenue Growth Management, along with the collaboration of cross functional team.

- Lead Brand growth strategy development both in short term and long term (3 years ) by partnering with regional/ global brand team and local stakes holders.

- Manage distributor partnership with business terms to build strong collaboration and business accountability.

Marketing

- Fully responsible for E2E marketing plan development to execution as a growth engine for a brand, from new product development to local IMC creation including modern social activation, influencer management, media and PR, in-store activation in scope.

- Contribute to develop strong innovation pipeline, closely partnering with regional tea m.

- Lead yearly BME planning and management.

Leadership

- Be responsible for people development and organization growth by showcasing the leadership imperatives and coaching, empowerment.

- Lead cross-functional team to enable the brand success and achieving the business goal through strong engagement and envisioning.

- Bring OUTSIDE IN focus view to strongly influence to regional/ global stakes holders decision making with the deepest consumer and category, competitor understanding, to realize what needs to be true for Japan Band-aid.

- Showcase the DARING SPIRIT to Initiate and Embrace changes on marketing plan and mix. Develop and execute game-changing ideas and local brand activation to win through touching consumer's heart.

What we are looking for

Related Experience & Behavior, Competency

- Consumer-centric & agile mindset

- Bachelor's degree and above with relative brand management experiences

- Experience of working with cross functional team and regional team

- OWNER MINDSET for brand business growth as business leader, for self/team's growth as people leader

- Enjoy the journey of consumer insight discovery and consumer centric thinking

- Value diversity and inclusion.

- Strategic thinking

- 5 years of Pharmaceutical or FMCG marketing experience

- Experience of working with external distributor is a plus

Expertise and Skills

- Business performance: P& L management/ market data analysis/ business driver analysis

- Consumer research: segmentation, concept and key ideas qualification, communication and product development, post launch tracking. Can initiate and assess quant/ q ualitative research.

- Data analysis: Retail (POS), consumer panel (Intage), MMM, price elasticity etc.

- Project management

- Budget management

- Agency management

- Native level of Japanese, business level of English

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

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