Description

Kenvue is currently recruiting for:

Associate Brand Manager, Baby

This position reports into Brand Manager and is based at Chiyoda.

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22, 000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here .

Role reports to: Brand Manager

Location: Chiyoda

What you will do

Working within the brand management team, this role will be responsible for leading the Baby portfolio in Japan, as a critical core team member. This role will individually lead key projects to ensure the successful delivery of business targets and establish our brand equity with consumers, through a deep understanding of our consumer base and brand strategy. This role will collaborate closely with the cross-functional team to drive excellence in execution, as well as partnering with the Regional Deployment team to deliver the global strategy. This will include influencing the innovation and communication pipeline to future proof our baby business, assessing new product and brand launches. Along with managing our iconic Johnson's Baby brand, this role will have a heavy focus on disruptive future innovation and influencer marketing:

Key Responsibilities

Brand Management

• Brand strategy development & execution

Drive growth of Baby in Japan, leading the delivery of the in-year P& L and share targets.

Shape and lead the business growth strategy, working closely with the Regional Deployment team and gaining cross-functional alignment to develop innovative business plans.

Develop the longer term 2-3yr growth plan including brand evolution and innovation strategy.

Collaborate with local sales strategy and sales teams to address challenges and drive opportunities to unlock category growth.

• Innovation planning

Shape and influence the 3yr innovation pipeline for Japan, using analytical skills to size commercial and innovation opportunities.

Lead innovation launches with success ensuring flawless execution and high impact in market, including post-launch performance tracking.

Lead the launch of a disruptive new innovation with a focus on ECommerce.

• Research & analysis

Analyze key performance indicators and financial reports such as brand sales and offtake, to report on brand health.

Conduct market research to identify new opportunity areas and assess the size of prize.

• Communication planning & execution

Develop campaign briefs, eco-systems, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.

Design advanced communication and media plan, based on consumer insight and media behaviors.

Flawless execution of marketing campaigns, driving excellence in execution.

In-depth knowledge of influencer marketing, to secure consistent, regular and quality brand communication and advocacy, in a cost-efficient way.

Evaluate effectiveness of marketing tactics and return on investment to identify and provide input on areas for improvement.

• Key brand index management

Manage and report on Brand Marketing Expenditure (BME).

Sales & forecast planning with Demand Planning team.

What we are looking for

Related Experience

• Bachelor's degree and above
• Seasoned marketeer with 5 years of FMCG brand management experience and a strong track record of performance
• Experience developing and activating communication plans, including media strategy and deployment, influencer marketing, data driven marketing and a deep understanding of customer and retailer requirements, including strong ECommerce knowledge
• Proven experience successfully delivering new innovation launches (within ECommerce is a plus)

Expertise and Skills

• Exceptional organizational and project management skills, executing with speed and high levels of efficiency
• Strong interpersonal skills and collaborative style, with the ability to influence and communicate effectively with stakeholders both internally and externally
• Strategic thinking and problem-solving skills, with the ability to develop creative solutions to challenges
• Consumer-centric & agile mindset, with a strong sense of urgency
• Proactive and results driven
• Strong analytical, financial, and business acumen skills
• Ability to speak and write in Japanese (fluent) and English (business level)

What's in it for you

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time, & More!
• Learning & Development Opportunities
• Employee Resource Groups

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.