Description

Kenvue is currently recruiting for:

Assistant Media Manager - Digital, Influencer & PR (Skin Health)

This position reports into Brand Manager and is based at Tokyo, Japan.

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22, 000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here .

Role reports to: Brand Manager

Location: Tokyo, Japan

What you will do

Position Summary

Working within the brand management team, this role will be responsible for leading Digital & Media Excellence (DMX) for Skin Health & Baby. This role sits within the core brand team and will contribute a strategic and operational media planning approach to drive investment effectiveness, as well as own media planning, operations and accountability with our key media partners to maximize the impact of Kenvue's investment.

Your focus will be on leading SNS, Influencer & PR from strategy to execution, including building our new ambassador programme & leading the full funnel influence engagement. You will work closely with the Brand Marketing team members to drive brand growth and business delivery and will be responsible for accelerating the Skin Health & Baby team digital transformation and influence-first strategy.

Role Duty & Responsibilities

• Media Strategy & Execution: Development of full funnel media strategies (from brief to final plan) and accountability for executing those plans, alongside the media agency and Marketing members, through to campaign delivery and optimization. Ensure integrated campaigns across all departments.

• Influencer Management: Manage paid and organic influencer strategy and execution, including evolving the capability of the organization. Ensure close synergy with the Marketing campaigns and PR tie ups. Including -

o Lead and develop a strong ambassador program for Skin Health & Baby brands. Build and own relationships with our influencers via planned seeding and communication plan that is in line with our full funnel influence activation.

o Manage content approvals for the brands.

• PR: Develop and execute effective PR strategies in collaboration with agencies, driving synergy across Marketing and influencer plans. This includes media relations, securing publicity and tie-up exposures, planning and implementing events, etc.

• Digital Acceleration: Stay abreast of industry trends and developments in advertising to ensure the company remains at the forefront of innovation. Propose new media innovation opportunities, to test, learn and scale within Skin Health & Baby. Deploy best practices and guidelines for media and content, helping to ensure consistency and quality across campaigns.

• Investment Planning: Optimize budget allocation across various media channels to maximize ROI. Lead optimization & allocation of media spend throughout the year - including providing optimized media spend allocation across portfolio, fully leveraging ROI, research, and competitive insights to develop media strategy.

• Performance Tracking: Set and improve ROI targets, monitor, track, and report key media performance metrics, and leverage insights to refine future strategies.

• Internal and External Partnerships: Build strong relationships with internal and external stakeholders, identify and utilize resources to deliver innovative solutions. Maximize the collaboration with our media agency, serving as the connecting link between brand teams and media agency for all brands, driving ongoing optimization of processes and ways of working by monitoring performance and providing feedback - scope planning and operations, including the overall deliverables roadmap & timelines.

What we are looking for

Required Qualifications

• 3 years' experience in Influencer/PR/Content creator management and Media management.
• Desired background in Beauty/Skincare and lifestyle PR/influence, in an agency or in house.
• Experience in managing and leveraging influencers to connect and contribute to brand strategy.
• Experience in growing relationships with content creators, media and influencers.
• Experience of building Influence and PR campaigns from brief to approval of execution, with industry experience at either client or agency side.
• Experience in digital marketing, particularly in running advertising campaigns across social platforms. Strong experience of managing social channels to drive engagement and relevance.
• Good data acumen, being able to analyse media, social, PR & influencer metrics and report back to the business (retail, consumer panels, media, digital, social listening tools).
• Flexibility to adapt plans/challenges as they arise.
• Passionate about stories and current affairs, with a finger on the pulse of social and news trends.
• Experience in building strong relationships and the ability to network at all levels.
• Skills in project management, budget management, and agency management.
• Media KPI Tracking and Planning.
• Strong PC Skills: Proficiency in Excel, PowerPoint, and Word.
• Ability to speak and write in Japanese (fluent) and English (business level).

What's in it for you

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time, & More!
• Learning & Development Opportunities
• Employee Resource Groups
• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.