Advertising & Digital Coordinator

TITLE: Advertising & Digital Coordinator

REPORTS TO: Advertising & Digital Manager

GENERAL ROLE

We are looking for a detail-oriented and collaborative Coordinator to join our two-person Advertising & Digital team. Working closely with the Advertising & Digital Manager, you will support the planning and execution of media, OOH, and digital campaigns, manage owned channels, and coordinate content across Hermès Korea's advertising touchpoints.

MAJOR RESPONSIBILITIES

Media (Print & OOH)

• Support the planning and execution of print and OOH campaigns in line with Hermès international media guidelines
• Coordinate with design agencies and Hermès International on campaign visual layouts and production
• Monitor media placements and compile monthly competitor and performance reports
• Manage print material distribution to stores and relevant stakeholders
• Assist with budget tracking and expense management

Digital

• Support the planning and execution of paid and owned digital campaigns across display, social, and platform channels
• Coordinate campaign assets with design agencies and international teams
• Manage the KakaoTalk brand channel, including monthly content calendar, visuals, and messaging
• Liaise with Hermès International digital, e-commerce, and content teams for alignment and asset coordination
• Monitor digital campaign performance and prepare monthly reports

Content & Communications

• Coordinate the production and distribution of brand publications, including Le Monde d'Hermès
• Manage seasonal ordering of printed materials for press, events, and in-store use
• Liaise with external translators and proofreaders for French and English editorial texts
• Support editorial review for H.com and brand newsletters
• Coordinate communication materials for local events and campaign activations

REQUIREMENTS & CAPABILITIES

• 3-6 years of experience in advertising, digital marketing, media coordination, or a related field
• Familiarity with media and digital campaign workflows; experience with agencies or media vendors is a plus
• Comfortable managing multiple tasks and deadlines with strong attention to detail
• Proficiency in Korean and working-level English; French is a welcome bonus
• A genuine interest in brand communications and the luxury industry
• Collaborative, proactive, and eager to learn in a detail-oriented, creative environment