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Lead product value proposition and access. Working closely with Sales/Marketing/Strategical Key Account/Government Affairs team to identify key business challenges then to provide appropriate HEMA solution to help addressing access related challenges. Lead and coordinate HEMA project development, design, planning and delivery of HEMA projects to agreed timelines, quality and budget, using appropriate data, analytical expertise, and rigorous methodology. Support products HEMA assessment and actively involved in evidence generation discussion then prepare HEMA evidence to support launch. Lead and Influence cross functional internal stakeholders and multi-disciplinary matrix functions to incubate collaboration in (but no limit to) internal education, strategic project, etc. Proactively identify, initiate and manage collaborations with external stakeholders and execute environment shaping program. Provide technical review support for team members’ study protocol and appropriate consultant in related field.