Channel Marketing is, quite simply, at the heart of the global success of Dell Technologies. It's a huge and far-reaching area - planning, developing and implementing programs for distributors, resellers, international promotions and marketing. Our expertise is integral to enhancing Dell's presence at partner's point of sales and increasing the rate of recommendation to customers. We're also at the heart of customer and market insight, supporting Sales and Merchandising teams with recommendations about the latest trends and how best to reach the customer. And that's not all - we're instrumental in everything from sales forecasting to return on investment analysis.