Description

Kenvue is currently recruiting for: Senior Marketing Manager - Neutrogena APAC

This position reports into Director of Marketing Skin Health APAC and is based at Singapore.

Who we are.

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® BAND-AID® and DR. CI: LABO that you already know and love. Science is our passion; care is our talent. Our global team is made up with 22, 000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

What will you do

Regional deployment lead (RDL) NEUTROGENA: leads NEUTROGENA across the region to cascade globally aligned strategy and initiatives with limited shaping and transcreation. The RDL plays a pivotal role between the Global Brand Development Team and Asia Pacific markets. Leads a cohesive approach to marketing deployment across APAC markets, embedding principles of science of brand growth, aligned to Global Growth brand plan. Drives above market share growth through increased consumer penetration, leveraging global playbooks and toolkits. Develops, coaches, and motivates end to end regional deployment team, embedding, and modelling Kenvue behaviors

Key Responsibilities

Leadership Foundations:

• Sole-point person for NEUTROGENA brand, leading recommendations on shaping strategy, identify Risk & Opps to financial plans, scaling best practices, and influencing key market, cross functional and global teams.

• Ensuring strong collaboration & participation in Global Growth forum as per defined cadence.

• Responsible for effective cascade of Globally aligned strategy, comms, innovation to region at growth forums

• Responsible for inputs into 3 YR Op plan for non-priority markets in accordance to brand strategic plans.

• Act as single point of contact /representative for non-priority markets at the Global Table

• Provide consolidated consumer, retailer, HCP insights needs to Global team for consideration

• 'Red' flag check with non-priority markets on key global initiatives (ie, regs, DE& I, legal, sustainability)

Brand & connections excellence:

• Ensure market /region compliance to globally aligned brand strategy, and positioning for NEUTROGENA

• Rollout global comms, content, playbooks to markets/clusters in region, editing only for regional nuances as agreed with Global Development Team

• Ensure adoption & execution of SOBG (Science of Brand Growth) principles across active markets

• Lead cascade of Retail, HCP & Influencers strategy, playbook and executional framework, including regional congress, contact & sampling strategy, where relevant for NEUTROGENA

Innovation and portfolio excellence:

• Rollout Globally aligned innovation, as per stage gate governance & market prioritization

• Lead commercial, cost saving & loss avoidance initiatives, applying Global governance framework

• Ensure adoption of Portfolio Strategy, price, pack architecture, including any RGM, SPM regionally led actions

• Co-ordinate any Master text Artwork amends through Veraciti, adhering to global design guidelines

• Lead on Quality & compliance issues as they pertain to marketing, ensuring effective comms & mitigation plan with cross functional team,

• Regulatory / Advocacy Orgs, manage impact of changes in guidelines, ie, product remediation / required changes

• Lead regional input for executive sales & operations planning, any supply chain issues (ie, OOS, allocation management) & subsequent action plans

What we are looking for

• 8 years of Progressive experience developing and executing successful brand strategies, innovation, and operations with a track record of driving business growth and profitability in the Beauty industry

• Expertise and passion for the Skin Care industry is a must

• Evidence of translating brand strategies into influencer/building communities initiatives

• Evidence of having shaped thinking in a complex/multi-factorial environment making the complex simple.

• Evidence of collaborative shaping with clarity & impact cutting through swirl not afraid to make difficult decisions.

• Demonstrated business and cultural understanding of the local markets/regions we anticipate will fuel growth substantial experience working with global teams and cascading globally aligned strategic plans/ initiatives.

• Navigating tough times Stretching personally, with a daring spirit.

• Strong track record of success working with local markets

• Deep understanding of the segment/category (consumer, insights & industry), evidence of managing complex brand portfolios, creating actionable plans and building strong capabilities required to grow our brands across the region.

• Evidence leading/ developing toolkits with consumer & HCP, local market E2E interaction excellence in brand execution.

• Demonstrated experience managing E2E innovation stage gate processes and milestones, resulting in sustained regional brand growth.

• Understanding and leverage of technology (data, insights, analytics, marcom, AI) to drive better outcomes.

• Experience & Influence in leading regional E2E cross functional teams Strong finance acumen

• Proven experience in managing the complexity of working across numerous time zones, influencing senior level stakeholders, and managing & inspiring team members

• Cycle of success in regional segment role either worked & lived abroad or deep understanding of multi region and emerging markets.

What's in it for you.

• Competitive Benefit Package

• Volunteering Days, Flexible Working, Health and Wellness Reimbursements and much more!

• Learning & Development Opportunities

• Employee Resource Groups

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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